Saudi Arabia is now the last country to in the world to lift a ban on women drivers, and online advertising trends have had a huge impact on how society has reacted. While a multitude of auto advertisers recognized the opportunity this event may have on sales, there is one company in particular that had the ability to powerfully convey the message of Saudi Arabian women’s newfound freedom in a unique and clever way. Welcome To The Driver’s Seat Instead of utilizing traditional advertising, Ford turned to Twitter. “Welcome to the Driver’s Seat,” read the copy, and in this case, less is more. Along with the quick-witted copy was an image of a woman intensely looking through a rearview mirror surrounded by an all-black background. It is seemingly apparent the way in which this image was formatted; the background is suggestive of a woman wearing a veil. The Way Ford Has Been Able To Stay Ahead Of Their Competition? Simplicity . Other competitors, including Nissan an...
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