Most companies use influencers to promote a product or service, especially in the fashion industry. There is a recent trend going around on Instagram where many influencers aren't mentioning to their followers that they are being sponsored. This action is very deceiving to their followers. To fix this problem, Instagram is implementing new rules that will affect all influencers and brands, especially those who use Instagram for fashion influencer marketing purposes. Meet The New Branded Content Program As a way to address the overwhelming deception caused by influencers, Instagram is allowing a few users to access the “Paid partnership with” tag for posts and stories. These same users are also able to view Instagram analytics. Confusion is currently circling since no official rules are in place for when and how influencers should use this tag. Influencers from all industries are also wondering how they will be affected. Fashion influencer marketing is especial
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