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Showing posts from September, 2018

The Importance of Media Planning in Marketing Campaigns

To reach your company's goal to become more visible, a great marketing plan is required. A marketing plan can include anything from creating promotions to social media campaigns to media buying.  Many question whether or not media buying is necessary. Our  media buying agency  based in Los Angeles highlights the most important aspects to media buying.  Before explaining what media buying is and why it's important, here are a few examples to consider when publicizing your company: Paid Media 1. Pay per click campaigns 2. Radio 3. Social media Ads 4. Banner Ads You can focus on both paid and earned media, but that does not mean they cannot be separated. There are many marketing plans that utilize all sorts of outlets to thrust a company to succeed. WHAT IS MEDIA PLANNING? Investing in paid media is the first step in media planning that leads to results. Developing a budget is very important in determining your cash flow and finances. The next step