Branding Los Angeles

What’s your creative marketing take on Academy’s branding decision? Here’s ours. The National Academy of Television Arts & Sciences (NATAS) has a new logo to signify its many chapters across the country, but why is this academy’s logo so unique? An organization’s logo is more than a photo, it is their identity - the first identifier of its brand to the public. This new branding signals the change and growth that the Emmys have been undergoing over the past decade, spanning from the addition of categories to the influx of diversity and inclusion. It represents the history of the Emmys and emphasizes the pending greatness to come. There are a few symbolic elements of this logo to point out. First, are the logo colors. Color evokes emotion and the main shade that was chosen by the marketing company hired to do the design is called icon orange. It is a dark gold that outlines the iconic Emmy award in a cropped rectangle. It gives off the illusion of a treasure but isn’t so