What is influencer marketing? This marketing strategy is used when businesses want to grow their business through the use of influential people in a specific industry to reach their target audience in a more meaningful way. These influential people can be anyone from bloggers, to celebrities, to YouTubers, to up and coming athletes; the possibilities are endless as long as their followers will connect with your brand. This type of advertising is especially effective on the younger generations who look to their favorite social media stars for inspiration.
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