Influencer marketing has generated a huge buzz in the past few years and according to marketing forecasts, should show an even greater increase in 2019. Marketing Companies in Los Angeles more and more are looking to influencers to grow visibility for their product. Trends show that marketers will continue to look to engagement numbers to … influencers, however, they will increasingly use controversial influencers instead of safe options to grow their brand. Bigger corporations are more than ever, looking to move away from “brand-safe” influencers and engage more edgy personalities. The face of influencer marketing will also likely get an overhaul. More so than ever before, we can expect influencers to include mainstream celebrities to create influencer content for social media outlets such as Instagram and YouTube. 2018 leveled the playing field for what was considered an “influencer”. Now, personalities from diverse backgrounds, such as sports, film, music industry...
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