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Ford Creates The Perfect Ad Towards Women's Rights

Saudi Arabia is now the last country to in the world to lift a ban on women drivers, and online advertising trends have had a huge impact on how society has reacted.

While a multitude of auto advertisers recognized the opportunity this event may have on sales, there is one company in particular that had the ability to powerfully convey the message of Saudi Arabian women’s newfound freedom in a unique and clever way.

Welcome To The Driver’s Seat

Instead of utilizing traditional advertising, Ford turned to Twitter. “Welcome to the Driver’s Seat,” read the copy, and in this case, less is more. Along with the quick-witted copy was an image of a woman intensely looking through a rearview mirror surrounded by an all-black background. It is seemingly apparent the way in which this image was formatted; the background is suggestive of a woman wearing a veil.

The Way Ford Has Been Able To Stay Ahead Of Their Competition? Simplicity.

Other competitors, including Nissan and Volkswagen, published ads as well, however; some may argue they did not exactly “hit the nail on the head”.

The way in which Ford went about creating and publishing their ad has contributed to the significance online advertising trends. When an event as impactful as this occurs, it is in businesses best interest to produce creative and original. Twitter serves as a medium of communication in which users stay updated with day-to-day news; and while many were aware of Saudi Arabia’s circumstance, Ford arguably made this occurrence known to society at large through the power of online advertising.

About Branding Los Angeles
Branding Los Angeles is a reputable marketing company that has the skill set to help you flourish your business. If your brand or business needs help in keeping up to date with online advertising trends, please contact us at (310) 479-6444.

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