Most companies use influencers to promote a product or service, especially in the fashion industry. There is a recent trend going around on Instagram where many influencers aren't mentioning to their followers that they are being sponsored. This action is very deceiving to their followers.
To fix this problem, Instagram is implementing new rules that will affect all influencers and brands, especially those who use Instagram for fashion influencer marketing purposes.
Meet The New Branded Content Program
As a way to address the overwhelming deception caused by influencers, Instagram is allowing a few users to access the “Paid partnership with” tag for posts and stories. These same users are also able to view Instagram analytics. Confusion is currently circling since no official rules are in place for when and how influencers should use this tag. Influencers from all industries are also wondering how they will be affected. Fashion influencer marketing is especially at risk because of the large volume of sponsorship that flows from brand to influencer. In addition, this tag is limited to certain users, with no information on how other users can request access to this tag or how to gain use of Instagram analytics. Even the influencers that have the permission to use this tag are not obligated to use it for all posts.
Violation of Branded Content
For influencers that violate branded content policy rules, Instagram has made some changes to alter this deceptive behavior. Creators will now receive an in-app notification that they are being flagged in Instagram’s system for being sponsored and not disclosing it to their users. Instagram is hoping that this direct communication will make big changes in sponsored content. Even so, this process is slow in execution after years of complaints from followers and users alike.
The Future of Branded Content
With no laid out rules of how users can get access to a branded content tag,influencers have to be cautious on their posts and stories. For the time being, creators are personally selected for use of a tag by the amount of content they have shared. Moving forward, Instagram wants to make it less challenging to spot posts that have been sponsored. They want a transparent relationship in terms of sponsored content between influencers and their followers. This is something to keep in mind for fashion influencer marketing. Many influencers try to subtly influence their followers and try not to divulge if they are being sponsored. This may change how fashion influencers behave on Instagram.
About Branding Los Angeles
Branding Los Angeles knows the importance of keeping up with social media trends in this fast-paced digital environment. They have strengths in branding, marketing, and social media influence to help companies create a competitive advantage. Not only are they excelled in social media, but they also have a top fashion influencer marketing team, that excels in helping companies increase their clients and sales. Follow them on Instagram and Facebook to stay updated with the latest marketing news.
Comments
Post a Comment