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6 Key Steps To Creating A Content Marketing Plan


From medical social media marketing to fashion marketing campaigns, it seems that content creation is a common trend among all types of businesses as part of their marketing strategy.

Here at Branding Los Angeles, one of the leading medical social media marketing firms in Los Angeles, we have some tips to creating a comprehensive marketing campaign for your business.

  • Identify the Purpose of Your Content

Avoid blindly following the current trend of creating content; find out what your business aims to achieve out of creating content before jumping on the bandwagon. Common objectives include: lead generation, branding, or driving sales.

  • Narrow Down Your Audience

Next, it is extremely important to identify your target audience before you create content. Businesses typically utilize search trends like Google search trend data to pinpoint common keywords, on top of identifying key consumer characteristics.

  • Outline the Categories of Content You’re Creating

After determining your objectives and target audience, the next crucial step is to single out the types of content that will help you achieve your goals. Your business should consider the format of your content, and whether the content will be accessible to the public or closed for lead generation.

  • Set Up an Editorial Calendar

Creating an editorial calendar will help your business’ marketing team in dividing writing assignments, developing content cadence, and ensuring a good variety of content types.

  • Develop a Distribution Strategy

Utilize the multitude of channels to distribute your content, and tailor them to fit your industry and target audience in order for your content to have optimal reach. Common distribution channels include: social media, email, and forums.


  • Set Preliminary Goals for Your Content

Now, after setting concrete objectives, content types, and distribution strategies, the last step is simply to execute and measure their successes of your content through key metrics. Typical key metrics include leads and sales generated, as well as engagement statistics.

Whether you’re developing a medical social media marketing strategy or a fashion marketing campaign, following these 6 steps will ensure that your business is equipped with the right framework necessary for a successful marketing campaign.

About Branding Los Angeles

As one of the top-rated marketing firms in Los Angeles, Branding Los Angeles offers services like medical social media marketing, fashion marketing, restaurant marketing, and more. Committed to developing the best marketing solutions, Branding Los Angeles strives to help clients reach out to consumers in innovative ways, thus giving them a strong brand presence and influence within the industry. For more information, visit Branding Los Angeles at www.brandinglosangeles.com or contact them at 310.479.6444 and @brandinglosangeles on Instagram.

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