The easiest way to choose your campaign type is through the “Search Network Only” section. After doing so, you must also uncheck the “Include search partners” box.
Step Two: Where do you want your ads reaching to?
There really is no limit on where you choose to post your ad. You can filter based on country, regions, and even states, as well as latitude-longitude coordinates. The possibilities are endless. Once you have decided on which area you want, you can click on that area and proceed to step three.
Step Three: Budgeting accordingly.
One of the benefits of AdWords is the manual settings embedded within the program, like setting the budget. In the beginning, you will want to manually do this. This step allows you to take control of your daily budget until you have a better idea of how the program works. Setting the daily budget will prevent Google from allowing more charges on your accounts, past the set maximum. These budgets are set in place to protect you. Payments can be made before, after, or even through a Google credit line.
Step Four: Don’t add, ad extensions.
For now, we will bypass the ad extension options. This is something that can be reviewed at the end of the setup.
Step Five: Begin your first ad!
Keywords will be the most appealing to people. You are going to want to think of something that not only grabs consumer’s attention, but that will also work for your brand. Make sure you think of something that fits within the 25 character limit. Remember, the order for Headline, 2nd line, 3rd line, and 4th line.
Step Six: Keywords and necessary.
Using the right keywords is going to be helpful in the number of searches you will get. Make sure that you are sticking to a few keywords that are meaningful, otherwise there will be too many, and it won't be beneficial to you. Brackets and quotes can also be helpful within those keywords.
Step Seven: Figuring out what bid works best for you.
This step is similar to step three. You will want to set your maximum bid, but you want to make sure you keep your previous budget in mind. Bids at this point will be based on pay-per-click. This is also a good time to figure out which keywords are worth more, and which are not.
Step Eight: Look over EVERYTHING.
Your money is on the line, so make sure you double, and even triple check. You don't want to find out later that you were way over budget, or that you paid double for a keyword that wasn't worth that much.
Step Nine: Get your credit card out.
After you've made your last changes, it's time for you to checkout. After you have added all of your billing information, you will immediately begin to have your ads posted. Great job!
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