The Secret to Digital Marketing in 2018

Fashion Influencer Marketing is a blessing for modern digital marketing. 

Using the right influencers to promote products online is the best way to break through the clutter and connect with target consumers more effectively. Below we will explain who fashion influencers are, and why they can be beneficial for your brand. 

The Popular Kids

Influencers are watched and copied by their large social media followings. While the term 'influencer' refers to traditional celebrities and athletes, it also includes those with large followings on Instagram, YouTube, and Twitter. Influencers build trust with their followers over time, which is the key to giving their opinions authority. 71% of consumers are more likely to make a purchase based on social media references, proving the success of fashion influencer marketing. 

Picking the Right Influencer

Influencers, like brands, speak to niche markets. Their unique personalities mean that one influencer may be more successful in promoting your brand than another. For example, Natasha Oakley (@tashoakley) would be better for marketing swimwear than Aimee Song (@songofstyle), although the latter has twice as many followers. Picking an influencer that speaks to your market is key to creating an organic message and keeping the trust of the audience.

Influencer or Brand Ambassador

While brand ambassadors are influencers, not all influencers are brand ambassadors. Brand ambassadors have more responsibilities, usually outlined in a contract, and are always paid. Brand ambassadors often become the face of a brand, like Kendall Jenner for Estée Lauder. 

About Branding Los Angeles

Branding Los Angeles is a premier marketing agency experienced in fashion influencer marketing. They create a personalized marketing plan specific to the needs of each client. Contact us for your fashion influencer marketing Los Angeles services needs and make sure to follow our blog to stay updated on the latest news in the industry.