Tips for Getting Started with Fashion Influencer Marketing

Fashion influencer marketing is here to stay.

This is great news because it offers a cheaper and arguably more effective approach than the more traditional fashion marketing methods of fashion shows and glamour magazines. As big name brands such as Daniel Wellington and H&M have learned, using a fashion influencer allows your brand to increase its reach through a trusted medium.

Set Goals

Your goals must be realistic and specific to your company’s needs. Are you trying to increase marketing ROI? Increase brand awareness? Boost revenue? Having your goals set from the beginning will ensure that you are on the same page as your influencer, and help you formulate a more targeted strategy.

Picking the Right Influencer

The most crucial step to fashion influencer marketing is picking an influencer that is aligned with your company’s message. For example, if you have a more casual surf brand, you would not want to partner with a luxury influencer that never visits the beach. Followers can sense when something feels inauthentic. Also, while many companies dream of collaborating with A-list celebrities, consider working with a micro-influencer. Micro-influencers may have smaller followings, but their followers are loyal and more engaged with their content.

Build a Campaign

Once you have a clear understanding of fashion influencer marketing and how it can be used to grow your company, you are ready to get started building your campaign. One of the perks of working with an influencer is that they create the content and build the audience for you. If you want to have more control over the content that the influencer shares, consider having them share content with polls and surveys, life event coverage, lifestyle images, or brief mentions.

About Branding Los Angeles

Branding Los Angeles is a marketing agency located in the heart of Los Angeles. They use fashion influencer marketing as one of their strategies, and can attest to its success rates. To build a strategy for your specific company’s marketing needs, contact Branding Los Angeles at (310) 479-6444 to get started.

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