Skip to main content

3 Tips to Turn a Bad Review into Revenue


Through utilizing proper restaurant marketing tools, one’s restaurant business can expand exponentially. For instance, today we will be sharing 3 restaurant marketing tools that allow you to earn revenue from a bad review.


GoDine has shared that roughly 62 percent of diners claim that reviews are amongst the top aspects that are considered when individuals chose a restaurant. Hence, bad reviews can be detrimental to a restaurant’s revenue. Reviews, however, also hold so much information for your restaurant to use to  improve and excel, making it the most profitable restaurant marketing tool. Below are three major tips to use reviews to your restaurant’s benefit.




Make Things Right ASAP

Although out of the several other things on your plate, replying to an unhappy customer may not seem like a priority, it definitely should be. Consultancy, Glance, claims that 70% of dissatisfied customers whose issues are resolved are more willing to shop with this business again. Utilize the following steps to help keep these customers.
1. Dedicate 10 minutes a day to checking reviews.
2. Reply to all bad reviews to demonstrate that you truly care.
3. Remain professional regardless of the approach taken by an angry customer. If a customer’s complaint is valid and service-oriented, apologize for your mistakes and perhaps demonstrate the significance by offering them a voucher for a free side or drink. 

Use the Negative Review to Draw in a Different Customer

What may be a bad review for one individual, may be a selling point for another individual. For instance, while an individual may claim that your restaurant’s music was too loud, you can advertise it as being a lively atmosphere for your guests. In addition, an individual may find your food to be too ordinary. This can be used as a chance to attract another customer. While this individual may have found your food to be too simple, another individual may find it to be wholesome, and homely which can definitely be something others are looking for. Therefore, everything comes down to your advertising and in what light you would like to represent your restaurant in. Not every restaurant environment will suit every customer; however, there is a customer for every type of restaurant environment. Therefore, through maintaining a truthful front, you can attract new customers.

Use Bad Reviews as Constructive Criticism

Although your first response may be to take the review personally, you should allow a bad review to be an opportunity to improve instead of to get hurt. Bad reviews can help you pinpoint persistent issues so that you can correct the flaws in your business. Remaining open-minded to the back-handed recommendations customers may be making can allow you to explore new techniques to improve. Review grant you insight into what your customers are experiencing, knowing which staff to replace, and how to create a better overall experience.

About Branding Los Angeles

Branding Los Angeles is a digital marketing company located at the heart of Los Angeles. Our team here carries the expertise necessary to create effective restaurant marketing tools that will allow your restaurant to flourish. To stay up to date on the restaurant services we have to offer, follow us on Facebook or visit our page here.

Comments

Popular posts from this blog

Everything You Need To Know About The Influencer Marketing Explosion Of 2019

Influencer marketing has generated a huge buzz in the past few years and according to marketing forecasts, should show an even greater increase in 2019. Marketing Companies in Los Angeles more and more are looking to influencers to grow visibility for their product. Trends show that marketers will continue to look to engagement numbers to … influencers, however, they will increasingly use controversial influencers instead of safe options to grow their brand. Bigger corporations are more than ever, looking to move away from “brand-safe” influencers and engage more edgy personalities. The face of influencer marketing will also likely get an overhaul. More so than ever before, we can expect influencers to include mainstream celebrities to create influencer content for social media outlets such as Instagram and YouTube.  2018 leveled the playing field for what was considered an “influencer”.  Now, personalities from diverse backgrounds, such as sports, film, music industry...

Ford Creates The Perfect Ad Towards Women's Rights

Saudi Arabia is now the last country to in the world to lift a ban on women drivers, and online advertising trends have had a huge impact on how society has reacted. While a multitude of auto advertisers recognized the opportunity this event may have on sales, there is one company in particular that had the ability to powerfully convey the message of Saudi Arabian women’s newfound freedom in a unique and clever way. Welcome To The Driver’s Seat Instead of utilizing traditional advertising, Ford turned to Twitter. “Welcome to the Driver’s Seat,” read the copy, and in this case, less is more. Along with the quick-witted copy was an image of a woman intensely looking through a rearview mirror surrounded by an all-black background. It is seemingly apparent the way in which this image was formatted; the background is suggestive of a woman wearing a veil. The Way Ford Has Been Able To Stay Ahead Of Their Competition? Simplicity . Other competitors, including Nissan an...

Influencer Marketing Strategy | Branding Los Angeles Social Media Campaign

  What is influencer marketing?  This marketing strategy is used when businesses want to grow their business through the use of influential people in a specific industry to reach their target audience in a more meaningful way. These influential people can be anyone from bloggers, to celebrities, to YouTubers, to up and coming athletes; the possibilities are endless as long as their followers will connect with your brand. This type of advertising is especially effective on the younger generations who look to their favorite social media stars for inspiration.