Restaurant marketing tools can be vital to the success of your restaurant.
This is something that has been made increasingly evident in the successful 89,600 percent return
on investment Shake Shack received. Their marketing plan has been deemed successful by their return
and strict data. We would like to break down their plan for you so that you too can utilize similar strategies and increase your own revenue.
1. Consider the Big Dogs
Yes, we mean literal dogs. Shake Shack has gathered a soft spot for dog lovers because of their beloved
menu made just for dogs. This allows them to establish an emotional connection with their customers
which is not commonly done. Connecting with your customers increases the chances of them becoming
loyal and frequent customers. Customer service goes a tremendous way when it comes to a restaurant’s
success. Therefore, finding unique touches like this can go a long way.
menu made just for dogs. This allows them to establish an emotional connection with their customers
which is not commonly done. Connecting with your customers increases the chances of them becoming
loyal and frequent customers. Customer service goes a tremendous way when it comes to a restaurant’s
success. Therefore, finding unique touches like this can go a long way.
2. Utilize Social Media
People love taking pictures of their dogs and food. Through offering free advertising by sharing
customers' photos on social media platforms, especially Instagram, you are able to further establish your
connection with your customer. Shake Shack, for example, constantly uploads photos that their customers
share of their happy dogs eating their puppy meals or even just shots of their delicious food. Giveaways
can also be extremely helpful. For example, you can encourage customers to post photos of their food and
give a free meal weekly to one of their customers. This will increase the visibility of your restaurant.
customers' photos on social media platforms, especially Instagram, you are able to further establish your
connection with your customer. Shake Shack, for example, constantly uploads photos that their customers
share of their happy dogs eating their puppy meals or even just shots of their delicious food. Giveaways
can also be extremely helpful. For example, you can encourage customers to post photos of their food and
give a free meal weekly to one of their customers. This will increase the visibility of your restaurant.
3. Minimize or Skip Out on Traditional Advertising
forms of advertising out there. Additionally, the success rate can be difficult to determine. Shake Shack is
able to maintain a lower budget because they do not invest any of their money into traditional forms of
marketing. Instead, they bring focus to different digital marketing strategies that are far cheaper and
success can be more easily and precisely measured. This ensures that their marketing dollar is maximized.
4. Attract New Customers Through Email Marketing
Email marketing may initially seem boring and does not seem to match with your brand. However, it is
extremely effective. Shake Shack uses their emails to get maximum engagement and have received a
3,700-percent return. With proper imagery, headlines, and buttons, emails can be fun and work to
naturally grab the attention of individuals. In addition, the text you use can allow you to be more personal
with your audience, which is something we have already established as being fundamental. This strategy
costs nothing but time. Therefore, it is optimal.
extremely effective. Shake Shack uses their emails to get maximum engagement and have received a
3,700-percent return. With proper imagery, headlines, and buttons, emails can be fun and work to
naturally grab the attention of individuals. In addition, the text you use can allow you to be more personal
with your audience, which is something we have already established as being fundamental. This strategy
costs nothing but time. Therefore, it is optimal.
About Branding Los Angeles
Branding Los Angeles is a top digital marketing agency well-versed in restaurant marketing. For this reason, we can help you discover what restaurant marketing tools would be most helpful to you. To learn more about this or other services we offer you can follow us on Facebook or visit our website here.
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