Branding Los Angeles

What’s your creative marketing take on Academy’s branding decision? Here’s ours. The National Academy of Television Arts & Sciences (NATAS) has a new logo to signify its many chapters across the country, but why is this academy’s logo so unique? An organization’s logo is more than a photo, it is their identity - the first identifier of its brand to the public. This new branding signals the change and growth that the Emmys have been undergoing over the past decade, spanning from the addition of categories to the influx of diversity and inclusion. It represents the history of the Emmys and emphasizes the pending greatness to come. There are a few symbolic elements of this logo to point out. First, are the logo colors. Color evokes emotion and the main shade that was chosen by the marketing company hired to do the design is called icon orange. It is a dark gold that outlines the iconic Emmy award in a cropped rectangle. It gives off the illusion of a treasure but isn’t so

Through utilizing proper restaurant marketing tools , one’s restaurant business can expand exponentially. For instance, today we will be sharing 3 restaurant marketing tools that allow you to earn revenue from a bad review. GoDine has shared that roughly 62 percent of diners claim that reviews are amongst the top aspects that are considered when individuals chose a restaurant. Hence, bad reviews can be detrimental to a restaurant’s revenue. Reviews, however, also hold so much information for your restaurant to use to  improve and excel, making it the most profitable restaurant marketing tool. Below are three major tips to use reviews to your restaurant’s benefit. Make Things Right ASAP Although out of the several other things on your plate, replying to an unhappy customer may not seem like a priority, it definitely should be. Consultancy, Glance, claims that 70% of dissatisfied customers whose issues are resolved are more willing to shop with this business again. Utilize the foll

Restaurant marketing tools can be vital to the success of your restaurant. This is something that has been made increasingly evident in the successful 89,600 percent return on investment Shake Shack received. Their marketing plan has been deemed successful by their return and strict data. We would like to break down their plan for you so that you too can utilize similar strategies and  increase your own revenue. 1.  C onsider the Big Dogs Yes, we mean literal dogs. Shake Shack has gathered a soft spot for dog lovers because of their beloved menu made just for dogs. This allows them to establish an emotional connection with their customers which is not commonly done. Connecting with your customers increases the chances of them becoming loyal and frequent customers. Customer service goes a tremendous way when it comes to a restaurant’s success. Therefore, finding unique touches like this can go a long way. 2. Utilize Social Media People love taking pictures o

Influencer marketing has generated a huge buzz in the past few years and according to marketing forecasts, should show an even greater increase in 2019. Marketing Companies in Los Angeles more and more are looking to influencers to grow visibility for their product. Trends show that marketers will continue to look to engagement numbers to … influencers, however, they will increasingly use controversial influencers instead of safe options to grow their brand. Bigger corporations are more than ever, looking to move away from “brand-safe” influencers and engage more edgy personalities. The face of influencer marketing will also likely get an overhaul. More so than ever before, we can expect influencers to include mainstream celebrities to create influencer content for social media outlets such as Instagram and YouTube.  2018 leveled the playing field for what was considered an “influencer”.  Now, personalities from diverse backgrounds, such as sports, film, music industry, comedy

To reach your company's goal to become more visible, a great marketing plan is required. A marketing plan can include anything from creating promotions to social media campaigns to media buying.  Many question whether or not media buying is necessary. Our  media buying agency  based in Los Angeles highlights the most important aspects to media buying.  Before explaining what media buying is and why it's important, here are a few examples to consider when publicizing your company: Paid Media 1. Pay per click campaigns 2. Radio 3. Social media Ads 4. Banner Ads You can focus on both paid and earned media, but that does not mean they cannot be separated. There are many marketing plans that utilize all sorts of outlets to thrust a company to succeed. WHAT IS MEDIA PLANNING? Investing in paid media is the first step in media planning that leads to results. Developing a budget is very important in determining your cash flow and finances. The next step

Fashion influencer marketing is here to stay.  This is great news because it offers a cheaper and arguably more effective approach than the more traditional fashion marketing methods of fashion shows and glamour magazines. As big name brands such as Daniel Wellington and H&M have learned, using a fashion influencer allows your brand to increase its reach through a trusted medium.   Set Goals Your goals must be realistic and specific to your company’s needs. Are you trying to increase marketing ROI? Increase brand awareness? Boost revenue? Having your goals set from the beginning will ensure that you are on the same page as your influencer, and help you formulate a more targeted strategy.   Picking the Right Influencer   The most crucial step to fashion influencer marketing is picking an influencer that is aligned with your company’s message. For example, if you have a more casual surf brand, you would not want to partner with a luxury influencer that never visits th